Have you ever heard of the Honda S660? The S660 is a Japanese kei car, but is truly a “town's sportscar” in the size of a Fiat 500 featuring authentic sporty technical solutions like the engine placed behind the driver, rear wheel traction and a 660cc displacement 3 cylinder turbo mill. A cvt transmission is available, but driver’s choice, a manual six speed gearbox is, for God’s sake, offered.
This small super-nice, super-small, “supercar” is already sold out! Strange? Not at all.
If for most of the people could be an unexpected result. To Motor News Word, this is the logical consequence of building a small, beautiful, unexpensive car focused on the driving pleasure.
This car could surprise everybody. Included the Honda headquarters. The small size, joined with the attractive, unique technical layout, make this car potentially sold on almost every market.
It would storm every big town’s road in Europe. And the twisty roads in general.But most important for the manufacturer, it is a low cost (=high diffusion) halo car.
While the exotic Honda NSX is not ready for the market, and a midsize supercar below the NSX is just a rumour, the Honda 660 is concrete and already a success that sold the whole production.
The news is that, even if US customers, are used to buy enormous cars, with large displacement motors, Honda America is currently considering the opportunity to deliver a 1000cc powered version to the North American market.
Even tough compared to average US car size, this tiny Honda could look like a tender, for most of the customers the Honda 660 could be a perfect second car. The 1.000.000,00 USD question is: if Honda is really evaluating the option to import this tiny car in the US, why the Honda S660 is not already available in the European market?
Marketing note: Honda is investing much to revamp the brand’s sport appeal having returned in Formula One with McLaren and Fernando Alonso.
On the other hand, a different way to get the same result is delivering true sport cars such as the exotic NSX or the S660 for instance.
This small super-nice, super-small, “supercar” is already sold out! Strange? Not at all.
If for most of the people could be an unexpected result. To Motor News Word, this is the logical consequence of building a small, beautiful, unexpensive car focused on the driving pleasure.
This car could surprise everybody. Included the Honda headquarters. The small size, joined with the attractive, unique technical layout, make this car potentially sold on almost every market.
It would storm every big town’s road in Europe. And the twisty roads in general.But most important for the manufacturer, it is a low cost (=high diffusion) halo car.
While the exotic Honda NSX is not ready for the market, and a midsize supercar below the NSX is just a rumour, the Honda 660 is concrete and already a success that sold the whole production.
The news is that, even if US customers, are used to buy enormous cars, with large displacement motors, Honda America is currently considering the opportunity to deliver a 1000cc powered version to the North American market.
Even tough compared to average US car size, this tiny Honda could look like a tender, for most of the customers the Honda 660 could be a perfect second car. The 1.000.000,00 USD question is: if Honda is really evaluating the option to import this tiny car in the US, why the Honda S660 is not already available in the European market?
Marketing note: Honda is investing much to revamp the brand’s sport appeal having returned in Formula One with McLaren and Fernando Alonso.
On the other hand, a different way to get the same result is delivering true sport cars such as the exotic NSX or the S660 for instance.
