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The Harley-Davidson (R)EVOLUTION

2/8/2018

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LiweWWire

PAN AMERICA 1250

CUSTOM 1250

Streetfighter 975

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A wind of change is blowing over the Harley-Davidson Motor Company, or the Bar & Shield is close to “jumping the shark”?

2 minutes read

the Bar and Shield is not going make it or break it.

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Are you right back from Wikipedia after checking the meaning of “jumping the shark”? *
By the way, please take into account that after jumping the shark, Happy Days (H-D) has been successfully aired for many seasons actually.

It was 1990 when the Wind of Change by the Scorpions was on heavy rotation on the radio networks. Since then many things have changed except the Harley-Davidson (more or less). Harley-Davidson is perceived as the brand most tied to a conservative and old-school attitude, so the astonishment is a natural reaction. But the weird Adventure-Touring Pan America 1250 is just a part of their bold plan. H-D is giving a sneak peek of their future lineup  and, most importantly, of their new, disruptive approach: Harley-Davidson is perceived as the brand most tied to a conservative and old-school attitude, so the astonishment is a natural reaction. But the weird Adventure-Touring Pan America 1250 is just a part of their bold plan.
H-D is giving a sneak peek of their future lineup  and, most importantly, of their new disruptive approach: 
The electric propulsion according to Harley-Davidson and the next (groundbreaking) liquid cooled ICE Harley-Davidson middleweight lineup.

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H-D Pan America 1250

The middleweights (R)Evolution

Are you still stunned, staring at the weird Adventure-Touring Pan America 1250 prototype? On the flipside there is a bold, brand new project (not budget oriented like the cheap Street 750) there’s a new liquid cooled V-Twin platform that features a displacement from 500 to 1250cc. Above all, the superb Custom1250 and the aggressive Streetfighter 975. Both do not look weird at all and are pretty cool indeed. The only downside is that we'llhave to wait until 2020.
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Harley-Davidson Custom 1250

H-D LiveWire: performance & halo. 

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The LiveWire's launch is scheduled for 2019 and it will lead the pack of a bunch of electric Harley-Davidson. It has character, stance, performance. (And a pretty good) miles range.
The best of the rest will be an electric flat-track oriented motorcycle, supposed to arrive on the market by 2022.
 
We look forward to the results of this balanced heritage and disruption mashup.

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the LiveWire during the pre-production test

*Jumping the Shark.
​in few words, a desperate and spectacular move to resurrect the loose audience interest (paying the price of losing authenticity bits)

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